Fighting Misinformation: Protecting Image Creators through Attribution and Provenance


The Adobe-led Content Authenticity Initiative (CAI) is building systems to fight misinformation by providing provenance for digital media—giving creators tools to capture and share objective facts and empowering consumers to evaluate whether what they are seeing is authentic. In this master class with Adobe’s Santiago Lyon, you’ll hear more background into the work coming out of the CAI and see a detailed demo of the Photoshop feature launching later this month. This workshop is for any photographer who is concerned about attribution or the lack of trust in the media industry.

An interactive workshop demo of Adobe’s CAI tool—addressing misinformation through digital content provenance. Hosted by veteran photojournalist Santiago Lyon.

Thursday October 14

4:30PM EST

Online Event


Our Online Sessions are proudly supported by our partners PhotoWings.

Presenter Bios

Santiago LyonSantiago Lyon is the head of advocacy and education for Adobe’s Content Authenticity Initiative. He was previously vice president and director of photography of the Associated Press, after spending 20 years as an award-winning news photographer— a decade of which was spent photographing war and conflict around the world.

Presenting Organization

Adobe’s Content Authenticity Initiative (CAI) is a community of media and tech companies, NGOs, academics, and others working to promote the adoption of an open industry standard for content authenticity and provenance to address misinformation and disinformation.