The Big Mistakes Photographers Make

We all know freelancing can be great — you’re your own boss, you choose your own projects — but going it alone can mean learning things the hard way. So why not take advantage of what a few photographers have picked up?

The Big Mistakes Photographers Make

Featuring: Sacha Lecca (Moderator), Joe McNally, Mathieu Young, Amy Lombard, Jennifer Santana

Presented by

Photoshelter’s Luminance


Friday, September 15 | 10:30AM – 11:15PM
Location: St. Ann’s Warehouse – 45 Water St DUMBO Brooklyn


We all know freelancing can be great — you’re your own boss, you choose your own projects — but going it alone can mean learning things the hard way. So why not take advantage of what a few photographers have picked up? Sacha Lecca, Deputy Photo Editor at Rolling Stone magazine, will talk with Jennifer Santana, Photo Director at Men’s Journal, photographers Joe McNally, Amy Lombard and Mathieu Young to hear how they’ve conquered business obstacles, plus their best advice for those just starting out. They’ll share what they wish they knew before jumping in — from marketing, to investing in gear, to why it’s so important to always get things in writing. Bring your questions!


Joe McNally is an internationally acclaimed, award-winning photographer whose prolific career includes assignments in 70 countries. McNally won the first Alfred Eisenstaedt Award for Journalistic Impact for a LIFE coverage titled, “The Panorama of War”. He has been honored numerous times by Communication Arts, PDN, Graphis, American Photo, POY, and The World Press Photo Foundation. McNally is among the rare breed of photographer who has bridged the world between photojournalism and advertising, amassing an impressive commercial and advertising client list including FedEx, Epson, Sony, Adidas, Land’s End, General Electric, MetLife, USAA, Nikon, ESPN, and the Beijing Cultural Commission. He regularly writes a popular, occasionally irreverent blog about the travails, tribulations, oddities and high moments of being a photographer, and has authored several noteworthy books on photography; two of which, “The Moment It Clicks” and “The Hot Shoe Diaries,” cracked Amazon’s top 10 list of best sellers. While his work notably springs from the time-honored traditions of magazine journalism, McNally has also adapted to the internet-driven media world, and was recently named as one of the “Top 5 Most Socially Influential Photographers” by Eye-Fi. His work and his blog are regularly cited in social media surveys as sources of inspiration and industry leadership.

Mathieu Young is a professional freelance photographer and director. His work is grounded in three pillars: emotion, story, and style. He has served major clients including Bose, Samsung, Showtime, and Paramount Pictures, and won awards for social enterprise campaigns in Tanzania, Kenya, Cambodia, and Nicaragua. He covered the 2008 elections for CNN, landed independent photojournalism stories in Time Magazine, Rolling Stone, Newsweek, The New York Times, and was awarded a Best of Show award at the 2016 International Photography Awards.

As CEO and Founder of Art of Freelance and Co-Founder and Host of Kensington Presents—a monthly music and dinner series in collaboration with the California State Parks—he is one of LA’s most powerful creative connectors. He’s also a current member of the Cinematographers Guild (IATSE Union Local 600) and a licensed pilot.

Amy Lombard is a photographer living and working out of Queens, NY, though it’s not unlikely you’ll find her on the road. Originally from Philadelphia, Lombard moved to New York in 2008 to pursue her BFA from the Fashion Institute of Technology, where she graduated in 2012. As a documentary photographer her work largely examines the phenomenons and personalities that make up American culture, shifting her lens between subjects ranging from Juggalos, to Paris Hilton, to an alien themed brothel in the depths of Nevada. Her bold and colorful work has landed her clients including The New York Times, VICE, New York Magazine, the Wall Street Journal, Vanity Fair, the New Yorker, TIME, and WIRED, among many others. In 2015, she became one of the recipients of VSCO’s Artist Initiative to complete her series Connected, a body of work documenting the interests and commonalities that bring people together in real life via Internet meetups—ranging from Harry Potter meetups to a nationwide network of stay-at-home dads. In 2016 she was featured as one of PDN’s “30 New and Emerging Photographers to Watch”. Most recently, she was honored as part of the Magenta Foundation’s Flash Forward 2017.

Jennifer Santana is the Director of Photography for Men’s Journal magazine. Her passion and keen eye for photography has led her to specialize in portraiture, celebrities, fashion, travel, and adventure, while collaborating with the industry’s leading photographers. In her 17-year-career she’s worked at such diverse titles as Rolling Stone, Spin,King and Rides. When she’s not curating and producing photo shoots, she’s spending time with Sophia, her six-year-old daughter, and a future Olympic gymnast.



Sacha Lecca is the Deputy Photo Editor at Rolling Stone magazine, as well as a photographer, with over 20 years experience in magazine publishing – including as a photo researcher then photo editor at Newsweek, CMP Media, and to his current position at Wenner Media.



Full day passes ($25) are available for purchase here.