For this conversation, PhotoShelter’s VP of Marketing Amy Fitzgibbons will walk you through all the “old school” tips that are at the heart of successfully promoting yourself
Marketing Your Photography
Featuring: Amy Fitzgibbons, Akhil Sesh
Friday, September 23 | 11:30AM – 12:15PM
Location: Photoville Pavilion (60 Water Street Storefront)
You need to bring in more work and want to get more proactive about finding and reaching out to new clients. But where do you start? The number of ways to promote your photography may have grown over the years, but basic dos and don’ts remain the same. For this conversation, PhotoShelter’s VP of Marketing Amy Fitzgibbons will walk you through all the “old school” tips that are at the heart of successfully promoting yourself. Fitzgibbons will be joined by Street Dreams Magazine photographer Akhil Sesh, who will dive into the “new world” of Snapchat, Instagram, Twitter and more.
Amy Fitzgibbons heads up the marketing team at PhotoShelter and oversees all things focused on growing their number of members and keeping them happy. She brings over 12 years’ marketing experience with a unique combination of roles ranging from political consultant to Peace Corps Volunteer to digital marketing director at American Express and head of marketing at an email and online recommendations tech startup. Fitzgibbons joins a few other fellow Wolverines at PhotoShelter with her MBA from the University of Michigan (Go Blue!) and keeps busy absorbing shooting tips from those on the team who know much more about photography than she does.
Akhil Sesh has been involved in the creative arts for as long as he can remember. Initially intrigued by theatre and piano, his creative inquisition led him to other forms of art, including drawing, painting, sewing, and eventually, photography and video. Even as an adolescent, Sesh was always enthused to create home videos or capture moments with a disposable camera, showcasing them to his family and friends. Fast forward to a social media app called Instagram, which seriously propelled his interests into a lifestyle and brand. Photography is something that Sesh engages in on a daily basis through the advent of social media channels. He is now a contributor for Hypebeast, Highsnobiety and Complex Networks. His desire to share his work with the masses enables him to progress. “My profession is progression,” one of Sesh’s mottos, showcases the ethic he strives for in his work.