Oct 142021
 archive : 2021

Fighting Misinformation: Protecting Image Creators Through Attribution And Provenance

An interactive workshop demo of Adobe’s CAI tool—addressing misinformation through digital content provenance. Hosted by veteran photojournalist Santiago Lyon.

Presenters: Santiago Lyon

Location: Online

Presented by:

  • Content Authenticity Initiative

Supported by:

  • PhotoWings

Photoville Festival 2021 Sessions On-demand recordings are made possible thanks to our partner, PhotoWings.

The Adobe-led Content Authenticity Initiative (CAI) is building systems to fight misinformation by providing provenance for digital media—giving creators tools to capture and share objective facts and empowering consumers to evaluate whether what they are seeing is authentic. In this master class with Adobe’s Santiago Lyon, you’ll hear more background into the work coming out of the CAI and see a detailed demo of the Photoshop feature launching later this month. This workshop is for any photographer who is concerned about attribution or the lack of trust in the media industry.

Presenter Bios

  • Santiago Lyon

    Santiago Lyon

    Santiago Lyon is the Head of Advocacy and Education for the Adobe-led Content Authenticity Initiative, working to combat misinformation through digital content provenance. He has more than 35 years of experience in photography as an award-winning photojournalist, photo editor, media executive and educator. As a photographer for Reuters and the Associated Press he won multiple photojournalism awards for his coverage of conflicts around the globe between 1989-1999. In 2003/2004 he was a Nieman Fellow in journalism at Harvard University before being named VP/Director of Photography at the Associated Press, a position he held until 2016. Under his direction the AP won three Pulitzer Prizes for photography as well as multiple other major photojournalism awards around the world. He was Chair of the Jury for the 2013 World Press Photo contest. Lyon serves on the board of directors of the Eddie Adams Workshop and the advisory board of the VII Foundation. He also teaches regularly at the International Center of Photography in New York.


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