Photoville

May 292026
11:00 am - 12:30 pm

Grounding Yourself and Your Business: Foundational Tools

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There’s a world of admin tools and programs out there, but where do you even start?

Presenters: Paul Weaver Yami Lima

Moderators: Aundre Larrow

Location: Online

Presented by:

  • Photoville
  • Diversify Photo

Supported by:

  • VSCO

Successful admin is the secret sauce to any successful photography career. But time spent on outreach, scheduling, billing, and the (many) followup emails can often feel like it overshadows the time spent actually doing the work.

There’s a world of admin tools and programs out there, but where do you even start? In this session we’ll help discuss the tasks involved in keeping your photography business running, and what tools are out there to make it easier.

Presenter Bios

  • Paul Weaver

    Paul Weaver

    Paul Weaver is the Founder of The Freelance Photographer (powered by VSCO) and serves as Director of Education at VSCO. A seasoned commercial photographer with over a decade of experience, he has worked with leading health and wellness brands while building a successful freelance career. Driven by a passion for helping creatives thrive, Paul launched The Freelance Photographer to provide the tools, strategies, and confidence needed for long-term success. He lives in Miami, Florida, with his wife and their three young daughters.

  • Yami Lima

    Yami Lima

    In 2015, Yami Lima created a simple fundraising video for the Leukemia & Lymphoma Society to support a friend’s son battling leukemia. The film helped raise more than $50,000—and revealed something powerful: when stories are told with honesty and clarity, people respond.

    That moment planted the seed for what would later become Sunlit, a storytelling practice dedicated to helping impact-focused organizations clearly communicate the impact of their work.

    Before founding Sunlit, Yami spent 25 years as a professional engineer and program manager in the aerospace and medical device industries. With a background in Industrial Engineering and an MBA, she brings a rare combination of strategic thinking, systems expertise, and storytelling to impact-focused organizations. Her work helps organizations translate complex programs into clear narratives that connect with donors, funders, and communities.

    The name Sunlit reflects something deeply personal. Yami has always found perspective and renewal in nature—walking under open skies, surrounded by trees, or stepping outside when clarity is needed. Nature has a way of reminding us what matters most. In the same spirit, Sunlit exists to bring important work into the light, helping others see the purpose, the people, and the impact behind it.

Moderator Bios

  • Aundre Larrow

    Aundre Larrow

    Aundre Larrow is a Jamaican-born photographer and director based in Brooklyn, NY. He seeks to uncover the fundamental similarities between people of all kinds — through portraiture. He chases great light and deeply human stories.

Organizations

  • Photoville

    Photoville

    Founded in 2011 in Brooklyn, NY, Photoville was built on the principles of addressing cultural equity and inclusion, which we are always striving for, by ensuring that the artists we exhibit are diverse in gender, class, and race.

    In pursuit of its mission, Photoville produces an annual, city-wide open air photography festival in New York City, a wide range of free educational community initiatives, and a nationwide program of public art exhibitions.

    By activating public spaces, amplifying visual storytellers, and creating unique and highly innovative exhibition and programming environments, we join the cause of nurturing a new lens of representation.

    Through creative partnerships with festivals, city agencies, and other nonprofit organizations, Photoville offers visual storytellers, educators, and students financial support, mentorship, and promotional & production resources, on a range of exhibition opportunities.

    For more information about Photoville visit, www.photoville.com

  • Diversify Photo

    Diversify Photo

    Diversify Photo believes that a more compassionate and informed society is possible when visual media reflects the diversity and complexity of our world.

    Our mission is to provide opportunities for networking, professional development, mentorship, project funding, and community-building to support and help non-western, BIPOC, and visual creatives from other underrepresented groups in the global visual media landscape grow and thrive in their careers.

    Our merit-based database provides art buyers, creative directors, and photo directors an opportunity to find and connect with the most talented and highly skilled photographers, editors, and visual producers working today from groups that have historically been underrepresented in the global visual media landscape.

This website was made possible thanks to the generous support and partnership of Photowings