Photoville

Jan Hoek & Bobbin Case
Jan Hoek & Bobbin Case

Meet Mad Max Driver, Machette, Vibze, Ghost Rider, Red Devil, Lion and The Rasta Driver! These motor drivers proudly cruise through Nairobi wearing dazzling outfits on their matching bikes. The outfits are designed by Ugandan-Kenyan fashion designer Bobbin Case in the context of the collaborative project, “Boda Boda Madness” by Bobbin and Dutch artist Jan Hoek.

Both Bobbin and Jan were fascinated by the many motor taxis, known as Boda Boda, driving around Nairobi. There are so many of them that some drivers build the most fantastically-themed motorcycles in order to stand out from the other taxis and attract the attention of customers. Jan and Bobbin thought the bikers forgot one thing when they customized their rides: their own looks. They selected seven Boda Boda drivers with the most awesome bikes and sat down with each of them to create brand new outfits to complete the characters. Jan photographed the Boda Boda drivers with their new looks in the style of real life action figures in front of typical Nairobi landscapes. When you visit Nairobi you might see them riding around in real life!

Artist Bios

  • Jan Hoek

    Jan Hoek (b. 1984) is an artist and writer. He has photographed homeless Ethiopian men as kings and emperors, a heroin addict who dreams of being a model, Maasai living in the city in the way they wanted to be photographed themselves, and people he simply found through advertisements on the internet.

    Jan Hoek’s quest for interesting models brought him to portray Boda Boda drivers as reckless real life action figures on motorbikes in front of Nairobi landscapes.

  • Bobbin Case

    Bobbin Case is a 26-year-old avant-garde fashion designer born in Uganda, but based in Kenya. He dreams of creating costumes for movies and music videos. Some of his collections have appeared in Elle Magazine and on the BBC.

Organizations

  • Melkweg Expo

    Melkweg Expo

    Melkweg Expo is an exhibition space for contemporary photography and a platform for young artists, located in the heart of Amsterdam. With a focus on photography that explores identity, society, and pop culture, the exhibition space is also known to occasionally place other forms of visual art alongside photography with conviction. Characterized by a distinctly playful and accessible approach, Melkweg Expo seeks to unveil high quality art—art that is innovative, engaging, and inclusive.

    Melkweg Expo’s main goal is to nurture and promote emerging talent and present them to a broad audience. With the help of local and international allies, Melkweg Expo presents a unique and largely free program made up of 10 exhibitions annually, a multidisciplinary festival, events offering emerging photographers advice, portfolio reviews, enlightening talks, screenings, and numerous social gatherings. Melkweg Expo is supported by the Mondriaan Fund.

    Prospektor is a documentary production agency founded by Eefje Blankevoort and Arnold van Bruggen. Prospektor makes interactive documentaries as well as podcasts, books, and exhibitions—often at the same time. They are interested in stories that bring about change, stories that can tip someone’s perspective. Not from black to white or vice versa, but in a more layered and complex way—using stories that can accommodate different voices, stories that can counter uninformed cynicism.

    Prospektor believes in experimentation, cross-pollination, talent development, and multi-disciplinary work. Prospektor is formed by many co-creators.

  • United Photo Industries (UPI)

    United Photo Industries (UPI)

    United Photo Industries (UPI) is a New York based nonprofit organization that works to promote a wider understanding of, and increased access to, the art of photography.

    Since its founding in 2011, UPI has rapidly solidified its position in the public art landscape by continuing to showcase thought-provoking, challenging, and exceptional photography from across the globe. In its first seven years, UPI has presented the work of more than 2,500 visual artists in gallery exhibitions and public art installations worldwide.

Boda Boda Madness

 archive : 2017

Featuring: Jan Hoek Bobbin Case

Curated by: Jenny Smets Fleurie Kloostra

Presented by: Melkweg Expo, United Photo Industries (UPI)
  • Melkweg Expo
  • United Photo Industries (UPI)

Supported by:

  • Dutch Culture USA
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