Growing up as a young latina woman, I always looked at fashion images and felt that I could not relate to the body types and products that were being presented to me. This is something that I always take into consideration now that I have the opportunity to make the images that I would like to see out in the world. “Hot Mamma” aims to create an experience where women from different age groups and backgrounds can “feel themselves” while they are being photographed.

In past work, I have always included bits of my personal interests and “Hot Mamma” is no exception. These women are all characters that represent the type of person I envision myself to be in the future. As the years pass, my style will become amplified. My dress will match the curtains, the wallpaper will match my nails, and I will be fully immersed in my own little world. The spaces photographed in “Hot Mamma” were all handmade to provide a similar experience. To capture the detail in the fabrics and the character in my models’ faces these images were shot on 8×10, 4×5, and 120mm color film.

Once I am done with each image, whatever scene I have created has a new life in the photograph and can disposed of. It’s a wonderful feeling when you are able to build a set that fills an entire room for three hours, take a photo of it, and then destroy it. Thus, making photography a cleansing process for myself. “Hot Mamma” has given me the opportunity to maintain my happiness while still creating a space for an underappreciated demographic to come in and benefit from.

Artist Bios

  • Sinjun Strom

    Sinjun Strom is a visual artist whose analog photographs preserve her constructed worlds and characters. She received her BFA in Photography from the School of Visual Arts and is currently based out of Brooklyn, New York.

    Website | Instagram


  • United Photo Industries (UPI)

    United Photo Industries (UPI)

    United Photo Industries (UPI) is a New York based nonprofit organization that works to promote a wider understanding of, and increased access to, the art of photography.

    Since its founding in 2011, UPI has rapidly solidified its position in the public art landscape by continuing to showcase thought-provoking, challenging, and exceptional photography from across the globe. In its first seven years, UPI has presented the work of more than 2,500 visual artists in gallery exhibitions and public art installations worldwide.

Hot Mamma

 archive : 2018

Featuring: Sinjun Strom

Curated by: James Estrin David Gonzalez

Presented by: United Photo Industries (UPI)
  • United Photo Industries (UPI)


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