Obidigbo Nzeribe pushes the edges of creativity through collaboration in set design, experimentation with editing, and generative AI tools. This series is a snapshot of his creative range and an introduction to another tool he relies on, Content Credentials—a new technology empowering artists to get proper attribution and build trust with their audience.

Ever since writers, painters, and other artists began signing their finished pieces, it’s been a common practice
to add attribution to our creative work. Today, with advancements in generative AI technology continuing to accelerate, it’s even more critical to ensure that creators get proper credit and provide transparency in the creative process.

But as creators and consumers of media, how can we maintain the integrity and determine the credibility of the content we encounter online?