Jesse Reed worked as an associate partner for Michael Bierut at the New York office of Pentagram Design, before he and his business partner, Hamish Smyth, founded the design office, Order. In addition to Order, Jesse is the co-founder of Standards Manual (also with Smyth), an independent publishing imprint that focuses on archiving and reprinting 1970s-era graphics standards manuals. In March of 2017, Standards Manual opened their first brick and mortar graphic design bookstore in Greenpoint, Brooklyn. Reed’s clients have included Syracuse University, Wildlife Conservation Society, Hillary for America, Bobby Flay, Saks Fifth Avenue, Playwrights Horizons, and the MTA. As an amateur photographer, Jesse is most interested in documentary photography and focuses mostly on the urban landscape. He shoots in 35mm.