Lara Weinberg is the co-producer and editorial director of Stoop Stories. She is a pun-loving wordsmith and communications consultant with eclectic experience in entertainment, marketing, and media. Born and bred in NYC, Lara studied Literature & Rhetoric at SUNY-Binghamton and went on to associate produce “The Writing Code”—a critically acclaimed, three-part PBS series on the origin, history, and art of writing. She is the former managing director of Mission Getting to Next, a nonprofit leadership and career transition organization, and was the Director of Sales and Business Development for ShadowTV. In May 2020, despite being stoopless in the city, this ground-floor apartment dweller was enlisted to create content for and co-produce Stoop Stories. Channeling her COVID blues into heartfelt storytelling, Lara is proud to edit prose, contribute original pieces, and craft stories that honor her fellow New Yorkers.