Randall Smith has been developing advertising for some of the world’s greatest brands for almost 30 years. In his current role at Procter & Gamble, he supports the Gillette and Secret brands, as well as P&G’s ‘Thank You, Mom’ Olympics campaign. He has been committed to the development of brand building communications, whether at agencies including the New York, Frankfurt and London offices of Saatchi & Saatchi — where he worked with companies like General Mills, J&J, and Samsung — or on the client side, including his 15 years at P&G. He has a huge passion for strong agency partnerships and the importance of craft to create business-building work. The proof? His work, including that for Old Spice, Pampers and the Olympics, has received more than 12 Effie awards, over 30 Cannes Lions and two Emmys.
Photography has never been more important to helping brands and publications communicate with their audiences. So with a constant need for great photography, how do art directors and photo editors find and work with photographers?
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