Randall Smith has been developing advertising for some of the world’s greatest brands for almost 30 years. In his current role at Procter & Gamble, he supports the Gillette and Secret brands, as well as P&G’s ‘Thank You, Mom’ Olympics campaign. He has been committed to the development of brand building communications, whether at agencies including the New York, Frankfurt and London offices of Saatchi & Saatchi — where he worked with companies like General Mills, J&J, and Samsung — or on the client side, including his 15 years at P&G. He has a huge passion for strong agency partnerships and the importance of craft to create business-building work. The proof? His work, including that for Old Spice, Pampers and the Olympics, has received more than 12 Effie awards, over 30 Cannes Lions and two Emmys.