Sonja van Driel

Sonja van Driel is a seasoned professional in photography. She is an instructor, writer and speaker and has made her living as a photographer for over 18 years. She has established her name and has built a solid clientele. However, from experience, she knows that running a business is a skill that has to be developed. Trial and error does not only apply to taking good photos but also to running a business. Sonja is the author of Photographers’ Bread and Butter, a book that helps photographers prepare for the marketplace and understand what clients need and expect from them. As it is easier to personally relate to examples and anecdotes than to dry theoretical pieces of text, van Driel writes about the blunders, successes and visions of herself and colleagues alike. The book also includes six interviews with image buyers; the very people who put food on our table.

Archive Sessions and Events Featuring Sonja van Driel

Jun 302012

Running or Ruining Your Photography Business

Van Driel speaks about the mistakes of talented photographers who ruin their businesses, only because they neglect commercial ‘rules’.

Learn More

This website was made possible thanks to the generous support and partnership of Photowings