Sarah and Diego will share an up close look inside the campaign’s creative process, lessons learned the hard way, plus tips for photographers looking to market themselves better and attract the clients they want.
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This seminar is part of Luminance at Photoville presented by PhotoShelter.
A full day conference pass ($20) includes admission to all six panels plus breakfast, lunch and admission to the peer review happy hour. Click here to purchase a pass.
As an established fashion, beauty, and movement photographer, Sarah Silver has worked directly with some of the world’s premiere brands including Vogue, Nike and L’Oreal. In this exclusive conversation, Sarah sits down with award-winning Creative Director Diego Marini to share a behind-the-scenes look at one of their most exciting collaborations: Pantone’s 2014 “Make it Brilliant” Campaign. Sarah and Diego will share an up close look inside the campaign’s creative process, lessons learned the hard way, plus tips for photographers looking to market themselves better and attract the clients they want.
An established fashion, beauty and movement photographer, Sarah Silver’s varied list of clients include Vogue, V Magazine, L’Officiel, W Magazine, Allure, Proenza Schouler, Pantene, L’Oreal, Nike, Pantone, Lancôme, Tresemmé, AG Jeans, and Target. Equally comfortable in front of the camera, Sarah has also appeared on America’s Next Top Model, Project Runway and LA Ink. Sarah is also a featured speaker for Photo Expo in NYC, APA and at universities including Parsons School of Design, The Pratt Institute, and The School of Visual Arts.
As the son of a typographer in Verona, his interest in the graphic world began at an early age.
After a start as graphic designer for a small publishing company, Diego moved on to gain experience as junior art director working on branding for Italian sportswear labels. In 2003 he started a new freelance life as digital art director in Paris. His work with Watoo Agency won the 2005 Flash Festival Award for Best Web Graphics. He also joined the ASE network, a branch of Capgemini consulting, working on workshops for large corporations such as Air France, Bacardi and Volskwagen. Diego cofounded UP! in 2006. The firm’s talent base enabled them to work with a wide variety of clients such as Kenzo, Vanessa Bruno, Eastpak and Florence-based fashion fair Pitti. He served as a creative consultant for the branding and communication of Greenpeace France. Since he moved to NYC in early 2010 he worked both with fashion brands and agencies. After he shaped the new Diane von Furstenberg brand identity, he then joined of Sub Rosa’s workshop working on a number of successful projects for Nike, Warby Parker, GE and Pantone. He then returned to DVF to lead the creative team concepting and executing numerous digital and printing campaigns and by winning a Clio Award in the Design Category for the book Journey of a dress, published by Rizzoli. He’s now running Yummycolours a little creative Lab in Brooklyn.