Andrew Fingerman, CEO of PhotoShelter and Anna Dickson, Photo Editor at The Huffington Post, will discuss essential marketing tips for the multi-tasking photographer on-the-go who wants to find the best recipe to attract and engage the right audience online and turn them into loyal clients.
Location: Brooklyn Bridge Park – Pier 5 Uplands
Let’s face it—every time you spend time on the web today, you’ll find millions of people screaming “Hey, look at me!” The battle for attention rages on, yet developing your own marketing plan when you don’t have an extra five minutes is not exactly easy. But don’t fear. Andrew Fingerman, CEO of PhotoShelter and Anna Dickson, Photo Editor at The Huffington Post, will discuss essential marketing tips for the multi-tasking photographer on-the-go who wants to find the best recipe to attract and engage the right audience online and turn them into loyal clients.
Anna Dickson is the Photography Director for The Huffington Post. Her prior experience includes overseeing photography for 850 radio station websites at iHeartRadio and producing photography for various events including the iHeartRadio Music Festival. She has worked for several print magazines, including Guitar World Magazine, Popular Photography and Rolling Stone.
Andrew Fingerman is the Chief Executive Officer of PhotoShelter, the worldwide leader in visual asset management for professional photographers and organizations. Under Andrew’s leadership, Inc. Magazine named PhotoShelter one of the 5,000 fastest growing companies in the U.S. and Internet Week recognized PhotoShelter as having the “Happiest Employees in NYC Tech.”
In 2015, Andrew led the launch of Libris by PhotoShelter, a powerful cloud-based digital asset management platform that empowers over 800 blue chip companies, professional sports teams, top universities, and travel brands to effortlessly organize and share their photos and videos. Since its inception, the Libris platform continues to experience 100% client growth year-over-year.
Before becoming CEO, Fingerman oversaw marketing at PhotoShelter for five years, driving the growth of the company’s platform of business tools for independent photographers. He pioneered the company’s photographer education efforts, resulting in a thriving library of free downloadable photography business guides and other resources to help independent photographers and small agencies grow.
Prior to PhotoShelter, Fingerman was a Senior Product Manager with OPEN, the small business team at American Express. He handled customer marketing for the Centurion, Platinum, Gold and Green charge cards.
His early career included a variety of marketing and strategy roles in technology and political campaign consulting. Fingerman holds an MBA from Columbia University’s Graduate School of Business, and a BA from the University of Michigan. Fingerman frequently photographs his two kids and anything he cooks.