Photoville

Apr 282019
 archive : Photoville LA

Photography and Social Media

Sharing photos via social media is becoming the norm for photographers, but how do you effectively shoot, select, and edit for social media?

Presenters: Jessica Zollman Pete Halvorsen Erin Sullivan

Moderators: Pei Ketron

Location: Annenberg Space for Photography

Presented by:

  • Adobe Photoshop Lightroom

Sharing photos via social media is becoming the norm for photographers, but how do you effectively shoot, select, and edit for social media? Join this panel as they discuss their strategies for delivering great photos for social media. Topics will include:

— How to create content that is aligned with your look and brand
— When, and how, shooting with your phone makes sense
— How quick edits and sharing from phones can augment social media presence

Presenter Bios

  • Jessica Zollman

  • Pete Halvorsen

    Pete Halvorsen

    Pete Halvorsen is a cutting edge creative advisor and content producer who has evolved with technology to create his own niche. Utilizing over 15 years of onsite experience in film, television, technology and advertising, Pete not only captures assets for brands but has become a creative asset himself. Past clients such as GAP, TOMS, Microsoft, The Getty Museum, Virgin Hotels, The Dorchester Collection and Toyota have trusted Pete with their brand’s story and allowed him to execute campaigns on their behalf. Pete and his work have been featured by the likes of ABC’s Nightline, Good Morning America, Elle Magazine, Details Magazine, Buzzfeed, Mashable, Yahoo, The Huffington Post and the Los Angeles Times. Using his social media influence of 180,000+ followers, Pete has created many charitable activations close to his heart. In 2013 Pete led a program empowering orphans in Malawi, Africa through photography. Back home Pete hosts Instameets, many with charitable causes attached. Named one of the top travel photographers on Instagram by Business Insider, Pete has travelled the world for both Non-Profit organizations and 5-Star Luxury brands. With a love for life, humanity, and sharing stories, Pete’s passion is translated through the images he creates. When he’s not running to catch a flight he can be found enjoying the beach lifestyle in Manhattan Beach with his wife and two kids.

  • Erin Sullivan

Moderator Bios

  • Pei Ketron

    Pei Ketron

    Pei Ketron works on the Lightroom team at Adobe, with a focus on building community and leading the Lightroom Ambassador Program. She is a photographer and educator based in San Francisco, who spent a decade teaching special education in the public school system before becoming a freelance travel and commercial photographer. Ketron regularly teaches photography and social media classes privately, as well as through companies such as Creative Live, The Image Flow, and the Santa Fe Photographic Workshops. In addition to her experience with DSLR and medium-format film photography, Ketron is also an accomplished mobile photographer. This is her fourth year teaching at AdobeMAX. She can be found on Instagram and Twitter at @pketron.

Organizations

  • Adobe Photoshop Lightroom

    Adobe Photoshop Lightroom

    We look forward to seeing you at our Adobe Tent at Photoville! See stunning digital images, before and after eye-popping transformations, courtesy of Lightroom. Be inspired by what is possible with professional photographers sharing their work. Surprise yourself with what your mobile phone can do! Ask those questions you have been dying to have answered.

    Meet the artists on photowalks with our Adobe Lightroom Ambassadors from Thailand, China, UK and US! Hear their unique personal story as well as the story behind their Photoville exhibit. Learn what motivates and inspires them. Join them on a photowalk to take in local attractions and learn tips/tricks on capturing compelling photographs.

    Photo editing software everywhere you go.

This website was made possible thanks to the generous support and partnership of Photowings