Sep 222019
 archive : 2019

Photography and Social Media

Sharing photos via social media is becoming the norm for photographers, but how do you effectively shoot, select, and edit for social media? Join this panel as they discuss their strategies for delivering great photos for social media.

Presenters: Daniella Zalcman Alice Gao Dave Krugman

Moderators: Pei Ketron

Location: St. Ann’s Warehouse

Presented by:

  • Adobe Photoshop Lightroom

Supported by:

  • PhotoWings
  • Phillip and Edith Leonian Foundation

Photoville Talks at St. Ann’s Warehouse are produced by United Photo Industries and supported in part by PhotoWings and the Phillip and Edith Leonian Foundation.

Sharing photos via social media is becoming the norm for photographers, but how do you effectively shoot, select, and edit for social media? Join this panel as they discuss their strategies for delivering great photos for social media. Topics will include:

— How to create content that is aligned with your look and brand.
— When, and how, shooting with your phone makes sense.
— How quick edits and sharing from phones can augment social media presence.

Presenter Bios

  • Daniella Zalcman

    Daniella Zalcman

    Daniella Zalcman (Women Photograph, b. 1986) is a Vietnamese-American documentary photographer based in New Orleans. She is a multiple grantee of the National Geographic Society and the Pulitzer Center on Crisis Reporting, a fellow with the International Women’s Media Foundation, and the founder of Women Photograph—a nonprofit working to elevate the voices of women and nonbinary visual journalists.

    Her work focuses on the legacies of Western colonization, from the rise of homophobia in East Africa to the forced assimilation education of Indigenous children in North America. She is also a co-founder of Indigenous Photograph, a co-founder and creative director of We, Women, and one of the co-authors of the Photo Bill of Rights.

    Zalcman is a proud member of the Authority Collective and Diversify Photo, as well as a member of the board of trustees of the W. Eugene Smith Memorial Fund and the board of directors of the ACOS Alliance. She graduated from Columbia University with a degree in architecture in 2009.

  • Alice Gao

    Alice Gao

    Alice Gao is a self-taught photographer specializing in interiors, travel, and still life. She was born in China, grew up in New Jersey, and has called New York home for the past ten years. She focuses her lens on ordinary moments, striving to render them extraordinary by drawing attention to details, and noticing movements of light. Some of her current and past clients include Sephora, Tiffany & Co, Grey Goose, and The New York Times T Magazine.

  • Dave Krugman

    Dave Krugman

    Dave Krugman is a freelance photographer and social media consultant based in Brooklyn, New York. His commercial work spans many genres, including fashion, travel, and portraiture–though his favorite style is street photography, in which he seeks to evoke a nostalgic sense of New York, informed by the work of established masters of the craft. Dave often pairs his work with writing in order to communicate deeper with his audience.

Moderator Bios

  • Pei Ketron

    Pei Ketron

    Pei Ketron works on the Lightroom team at Adobe, with a focus on building community and leading the Lightroom Ambassador Program. She is a photographer and educator based in San Francisco, who spent a decade teaching special education in the public school system before becoming a freelance travel and commercial photographer. Ketron regularly teaches photography and social media classes privately, as well as through companies such as Creative Live, The Image Flow, and the Santa Fe Photographic Workshops. In addition to her experience with DSLR and medium-format film photography, Ketron is also an accomplished mobile photographer. This is her fourth year teaching at AdobeMAX. She can be found on Instagram and Twitter at @pketron.


  • Adobe Photoshop Lightroom

    Adobe Photoshop Lightroom

    We look forward to seeing you at our Adobe Photo Booth at Photoville! Our photographer will take a couple of fun photos and our team will show you a few magic tricks to really make your photo pop. Then we will send you the images as you leave the tent! Be inspired by what is possible with Lightroom in just a few clicks. Surprise yourself with what your mobile phone can do! And of course, come on by and ask those questions you have been dying to have answered.

    Meet the artists on photowalks with our Adobe Lightroom Ambassadors from Australia, India, and the US! Hear their unique personal story as well as the story behind their Photoville exhibit. Learn what motivates and inspires them. Join them on a photowalk to take in local attractions and learn tips/tricks on capturing compelling photographs.

    Photo editing software everywhere you go.

This website was made possible thanks to the generous support and partnership of Photowings