I had a lowrider before I had a camera. Lowriding is one of the main reasons I became a photographer. My dad, Eriberto Oriol and his wife Angelica gave me a camera they had because they thought it would be cool to document a big part of my life at the time. These photos were taken throughout the past 25 years. To this day I still own and cruise my 1964 Chevy Impala SS “Blue Velvet” that I bought in 1989.
Estevan Oriol is an internationally celebrated professional photographer, director and urban lifestyle entrepreneur. Beginning his career as a hip-hop club bouncer turned tour manager for popular Los Angeles-based rap groups Cypress Hill and House of Pain, Estevan’s passion for photography developed while traveling the world. With an influential nudge and an old camera from his father, renowned photographer Eriberto Oriol, Estevan began documenting life on the road and established a name for himself amid the emerging hip-hop scene.
Nearly 20 years later, Oriol’s extensive portfolio juxtaposes the glamorous and gritty planes of LA culture, featuring portraits of famous athletes, artists, celebrities and musicians as well as Latino, urban, gang, and tattoo culture lifestyles. He has photographed Al Pacino, Robert De Niro, Dennis Hopper, Ryan Gosling, Chloë Grace Moretz, Marissa Miller, Kim Kardashian, Kanye West, Snoop Dogg, Floyd Mayweather, and others. He has also produced shoots for internationally-acclaimed photographers such as Ellen von Unwerth for Sang Bleu and Luca Babini for GQ Italy.
In addition to shooting campaigns for companies including Cadillac, Nike and Rockford Fosgate and directing new media projects for My Cadillac Stories, MetroPCS, MTV and Apple, Estevan has designed album covers and/or directed music videos for artists including Eminem, Cypress Hill, Blink 182, Snoop Dogg and Xzibit.His work has been showcased in select galleries and institutions—such as Smithsonian Center for Latino Initiatives, Mesa Contemporary Art Center, Petersen Automotive Museum, and The Museum of Contemporary Art, Los Angeles’ Art in the Streets exhibit—concluding with a best-selling books of his work: LA Woman, LA Portraits, And This Is Los Angeles capturing the dangerous gangsters, Lowriders, Musicians, Celebrities, L.A. Lifestyle and the alluring beauty of women shot in his uniquely provocative and raw style. His photography has been featured in Complex, FHM, Juxtapoz, GQ, Vibe, Rolling Stone and other publications, with appearances on popular television shows such as CNN’s Anthony Bourdain Parts Unknown, CNN’s Street Food with Roy Choi, HBO’s Entourage and Last Call With Carson Daly.
United Photo Industries (UPI) is a New York based nonprofit organization that works to promote a wider understanding of, and increased access to, the art of photography.
Since its founding in 2011, UPI has rapidly solidified its position in the public art landscape by continuing to showcase thought-provoking, challenging, and exceptional photography from across the globe. In its first seven years, UPI has presented the work of more than 2,500 visual artists in gallery exhibitions and public art installations worldwide.
This is Los Angeles
Featuring: Estevan OriolView Location Details Annenberg Space for Photography
2000 Avenue of the Stars Los Angeles,
Location open 24 hours
On-stage with Ricky Powell
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