Sharing photos via social media is becoming the norm for photographers, but how do you effectively shoot, select, and edit for social media? Join this panel as they discuss their strategies for delivering great photos for social media.
Presenters: Daniella Zalcman Alice Gao Dave Krugman
Moderators: Pei Ketron
Location: St. Ann’s Warehouse
Photoville Talks at St. Ann’s Warehouse are produced by United Photo Industries and supported in part by PhotoWings and the Phillip and Edith Leonian Foundation.
Sharing photos via social media is becoming the norm for photographers, but how do you effectively shoot, select, and edit for social media? Join this panel as they discuss their strategies for delivering great photos for social media. Topics will include:
— How to create content that is aligned with your look and brand.
— When, and how, shooting with your phone makes sense.
— How quick edits and sharing from phones can augment social media presence.
Daniella Zalcman (Women Photograph, b. 1986) is a Vietnamese-American documentary photographer based in New Orleans. She is a multiple grantee of the National Geographic Society and the Pulitzer Center on Crisis Reporting, a fellow with the International Women’s Media Foundation, and the founder of Women Photograph—a nonprofit working to elevate the voices of women and nonbinary visual journalists.
Her work focuses on the legacies of Western colonization, from the rise of homophobia in East Africa to the forced assimilation education of Indigenous children in North America. She is also a co-founder of Indigenous Photograph, a co-founder and creative director of We, Women, and one of the co-authors of the Photo Bill of Rights.
Zalcman is a proud member of the Authority Collective and Diversify Photo, as well as a member of the board of trustees of the W. Eugene Smith Memorial Fund and the board of directors of the ACOS Alliance. She graduated from Columbia University with a degree in architecture in 2009.
Alice Gao is a self-taught photographer specializing in interiors, travel, and still life. She was born in China, grew up in New Jersey, and has called New York home for the past ten years. She focuses her lens on ordinary moments, striving to render them extraordinary by drawing attention to details, and noticing movements of light. Some of her current and past clients include Sephora, Tiffany & Co, Grey Goose, and The New York Times T Magazine.
Dave Krugman is a freelance photographer and social media consultant based in Brooklyn, New York. His commercial work spans many genres, including fashion, travel, and portraiture–though his favorite style is street photography, in which he seeks to evoke a nostalgic sense of New York, informed by the work of established masters of the craft. Dave often pairs his work with writing in order to communicate deeper with his audience.
Pei Ketron works on the Lightroom team at Adobe, with a focus on building community and leading the Lightroom Ambassador Program. She is a photographer and educator based in the San Francisco Bay Area who spent a decade teaching special education in the public school system before becoming a freelance travel and commercial photographer. Clients have included Apple, Google, Michael Kors, All Nippon Airways, Mercedes, and American Express. In addition to her experience with DSLR and medium-format film photography, Pei is also an accomplished mobile photographer.
We look forward to seeing you at our Adobe tent at Photoville! Our photographers will be there opening weekend—Saturday and Sunday from 12-7pm. Join us
— for photowalks throughout each day, some with models to photograph, and we will be editing live some of the photos taken!
— to see tips and tricks on mobile photography, working with color, black and white, removing unwanted or distracting elements from your images, etc.
— and let us show you how quick and easy editing on the go is with your mobile phone!