Photography and Social Media

Photography and Social Media

Featuring: Daniella Zalcman, Alice Gao, Dave Krugman

Moderated by

[skincolor]Pei Ketron[/skincolor]


Presented by



Photoville Talks at St. Ann’s Warehouse are produced by United Photo Industries and supported in part by PhotoWings and the Phillip and Edith Leonian Foundation.

Sunday, September 22 | 3:30PM – 4:30PM
Location: St. Ann’s Warehouse


Sharing photos via social media is becoming the norm for photographers, but how do you effectively shoot, select, and edit for social media? Join this panel as they discuss their strategies for delivering great photos for social media. Topics will include:

— How to create content that is aligned with your look and brand.
— When, and how, shooting with your phone makes sense.
— How quick edits and sharing from phones can augment social media presence.

RSVP to this talk on Facebook! All Photoville talks are free, first come, first served. Seating is limited and not guaranteed.


Pei Ketron Pei works on the Lightroom team at Adobe, focusing on Lightroom community. She is a photographer and educator based in San Francisco, who spent a decade teaching special education in the public school system, before becoming a freelance travel and commercial photographer.

Pei regularly teaches photography and social media classes privately, and for companies such as Creative Live, The Image Flow, and the Santa Fe Photographic Workshops. In addition to her experience with DSLR and medium-format film photography, Pei is also an accomplished mobile photographer.

Instagram | Twitter

Daniella Zalcman is a Vietnamese-American documentary photographer based in Paris and New York. She is a grantee of the Pulitzer Center on Crisis Reporting, a fellow with the International Women’s Media Foundation, a National Geographic Society grantee, and the founder of Women Photograph, an initiative working to elevate the voices of women and non-binary visual journalists.

Her work tends to focus on the legacies of western colonization, from the rise of homophobia in East Africa, to the forced assimilation and education of indigenous children in North America. Her ongoing project, Signs of Your Identity, received the 2017 Arnold Newman Prize, a 2017 Robert F. Kennedy Journalism Award, the 2016 FotoEvidence Book Award, the 2016 Magnum Foundation’s Inge Morath Award, and she was part of Open Society Foundation’s Moving Walls 24.

Daniella regularly lectures at high schools and universities, and she is available for assignments and speaking engagements internationally. She is a member of the board of trustees of the W. Eugene Smith Memorial Fund, and on the board of directors of the ACOS Aliiance. She graduated from Columbia University with a degree in architecture in 2009.

Instagram | Twitter

Alice Gao is a self-taught photographer specializing in interiors, travel, and still life. She was born in China, grew up in New Jersey, and has called New York home for the past ten years. She focuses her lens on ordinary moments, striving to render them extraordinary by drawing attention to details, and noticing movements of light. Some of her current and past clients include Sephora, Tiffany & Co, Grey Goose, and The New York Times T Magazine.




Dave Krugman is a freelance photographer and social media consultant based in Brooklyn, New York. His commercial work spans many genres, including fashion, travel, and portraiture–though his favorite style is street photography, in which he seeks to evoke a nostalgic sense of New York, informed by the work of established masters of the craft. Dave often pairs his work with writing in order to communicate deeper with his audience.

Website | Instagram | Twitter