Photoville

Sep 142018
 archive : 2018

Nonprofit Storytelling: How Photographers and Marketers Inspire Change

In this panel, we’ll be joined by photographers and nonprofit directors to discuss how creatives and marketers work together to bring important stories to life and inspire action — all while navigating tight resources and budgets.

Presenters: Patrick Egan Bayeté Ross Smith Sarah Matheson

Moderators: Andrew Fingerman

Location: Brooklyn Bridge Park – Water Street

Presented by:

  • PhotoShelter

It’s no secret that nonprofit organizations contribute enormously to our society, providing invaluable services and championing causes that better our world. But to accomplish their goals, these institutions rely deeply on photographers and visual storytellers to shed light on their missions and help raise money and support. In this panel, we’ll be joined by photographers and nonprofit directors to discuss how creatives and marketers work together to bring important stories to life and inspire action — all while navigating tight resources and budgets. Discover how photographers are helping advance the work of important social causes today and learn how you can connect with the organizations you care most about.

Presenter Bios

  • Patrick Egan

    Patrick Egan

    Patrick Egan is the director of marketing and communications at Children’s Aid, which has been battling childhood poverty in New York City for 164 years and counting. In addition to working with the media and overseeing digital and content strategies, he played a leading role in the organization’s recent rebranding and subsequent relaunch of its website.

    Before coming to Children’s Aid in 2014, Patrick was the senior content manager at the Center for Reproductive Rights, where he put together a grassroots campaign that attracted hundreds of thousands of Americans in support of a woman’s unequivocal right to make choices about her health and future. He started in nonprofit advocacy with Children’s Rights, a legal advocacy firm reforming foster care nationally.

  • Bayeté Ross Smith

    Bayeté Ross Smith

    Bayeté Ross Smith is a multidisciplinary artist, visual journalist, and filmmaker. He is a TED Speaker, a Presidential Leadership Scholar, Columbia Law School’s inaugural Artist-In-Residence, and a CatchLight Global Fellow. He is also a Professor at NYU.

    He has created public art with the Apollo Theater, Lincoln Center, the PhotoSaintGermain and Paris Photo Festivals, Dysturb, The NYC Parks Department, the Montgomery Museum of Fine Art,  and the NYC Department of Cultural Affairs. His recent public sculpture series made of sugarcane and cotton boomboxes exhibited in New York, Paris, and Benin simultaneously. His journalistic work has been published in The New York Times, The Guardian, and PBS.

    He has exhibited his work and presented keynotes internationally in France, China, Belgium, Ukraine, Benin, South Africa, Colombia, and Ethiopia. He has published visual journalism projects with The NY Times, The Guardian, and PBS. His work is in the collections of the Smithsonian Institution, the Oakland Museum of California, the Schomburg Center for Research in Black Culture, the Birmingham Museum of Fine Art, and the Brooklyn Museum.

  • Sarah Matheson

    Sarah Matheson

    Australian by birth and a Chicagoan by residence, Sarah Matheson is a documentary photographer, photojournalist, visual storyteller and Digital Asset Strategist.

    Sarah has documented Presidents, Congressional and State elected officials, candidates, volunteers and political strategists hard at work. She has captured all sides of politics, across all parties and at all levels and just about every major rally or march you can think of.

    Volunteering during the 2016 Presidential campaign, Sarah was based out of the Hillary for America Illinois office in downtown Chicago. It was here she fell in love with documenting how people engaged in the US political process at a local level. She documenting 56 political events across 4 states in 42 days.

    She also designs & produces large & complex digital asset projects, from running the 50 strong Digital Media Team for the 2018 Women’s March Chicago to sourcing a digital library of 10,000 images across 156 topics for a corporate client.

    In her previous 25-year corporate career in Australia, Sarah worked as a Business Development Manager in internet and marketing companies.

    Married to Rob Lowe (not the actor), Sarah carries her cameras everywhere, talks about photography incessantly, much to the annoyance of Harry, her 12-year-old son. When not making photos, Sarah is doing what every other working parent is doing… juggling the demands of family life whilst trying to carve out time for spontaneous creativity.

    Sarah holds Illinois Secretary of State and Illinois House of Representatives Media Credentials, is an APA (American Photographic Association) National Member and a member of the Chicago Women in Photography community.

Moderator Bios

  • Andrew Fingerman

    Andrew Fingerman

    Andrew Fingerman is the Chief Executive Officer of PhotoShelter, the worldwide leader in visual asset management for professional photographers and organizations. Under Andrew’s leadership, Inc. Magazine named PhotoShelter one of the 5,000 fastest growing companies in the U.S. and Internet Week recognized PhotoShelter as having the “Happiest Employees in NYC Tech.”

    In 2015, Andrew led the launch of Libris by PhotoShelter, a powerful cloud-based digital asset management platform that empowers over 800 blue chip companies, professional sports teams, top universities, and travel brands to effortlessly organize and share their photos and videos. Since its inception, the Libris platform continues to experience 100% client growth year-over-year.

    Before becoming CEO, Fingerman oversaw marketing at PhotoShelter for five years, driving the growth of the company’s platform of business tools for independent photographers. He pioneered the company’s photographer education efforts, resulting in a thriving library of free downloadable photography business guides and other resources to help independent photographers and small agencies grow.

    Prior to PhotoShelter, Fingerman was a Senior Product Manager with OPEN, the small business team at American Express. He handled customer marketing for the Centurion, Platinum, Gold and Green charge cards.

    His early career included a variety of marketing and strategy roles in technology and political campaign consulting. Fingerman holds an MBA from Columbia University’s Graduate School of Business, and a BA from the University of Michigan. Fingerman frequently photographs his two kids and anything he cooks.

Organizations

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