Sep 142018
 archive : 2018

Nonprofit Storytelling: How Photographers and Marketers Inspire Change

In this panel, we’ll be joined by photographers and nonprofit directors to discuss how creatives and marketers work together to bring important stories to life and inspire action — all while navigating tight resources and budgets.

Presenters: Patrick Egan Bayeté Ross Smith Sarah Matheson

Moderators: Andrew Fingerman

Location: Brooklyn Bridge Park – Water Street

Presented by:

  • PhotoShelter

It’s no secret that nonprofit organizations contribute enormously to our society, providing invaluable services and championing causes that better our world. But to accomplish their goals, these institutions rely deeply on photographers and visual storytellers to shed light on their missions and help raise money and support. In this panel, we’ll be joined by photographers and nonprofit directors to discuss how creatives and marketers work together to bring important stories to life and inspire action — all while navigating tight resources and budgets. Discover how photographers are helping advance the work of important social causes today and learn how you can connect with the organizations you care most about.

Presenter Bios

  • Patrick Egan

    Patrick Egan

    Patrick Egan is the director of marketing and communications at Children’s Aid, which has been battling childhood poverty in New York City for 164 years and counting. In addition to working with the media and overseeing digital and content strategies, he played a leading role in the organization’s recent rebranding and subsequent relaunch of its website.

    Before coming to Children’s Aid in 2014, Patrick was the senior content manager at the Center for Reproductive Rights, where he put together a grassroots campaign that attracted hundreds of thousands of Americans in support of a woman’s unequivocal right to make choices about her health and future. He started in nonprofit advocacy with Children’s Rights, a legal advocacy firm reforming foster care nationally.

  • Bayeté Ross Smith

    Bayeté Ross Smith

    Bayeté Ross Smith is an visual artist, photographer, multimedia artist and filmmaker from Harlem, New York. He began his career as a photojournalist with the Knight Ridder newspaper corporation. Bayeté is a TED Resident, part of residency class three. He has worked as a multimedia artist and producer for The New York Times and AMDoc/POV.

    As an artist, he has exhibited his work internationally with the Smithsonian Institution, the San Francisco Arts Commission, the Brooklyn Museum, the Oakland Museum of California, the Schomburg Center, the Lianzhou Foto Festival (China), FotoMuseum Provincie Antwerpen (Belgium), Goethe Institute (Ghana), the Zacheta National Gallery of Art (Poland), and America House (Ukraine), to name a few. His collaborative projects, “Along The Way” and “Question Bridge: Black Males,” were showcased at the Sundance Film Festival, among other festivals. His work has also been screened at the L.A. Film Festival and Sheffield Doc Fest (England). Some of his accolades include a TED Residency, an Inaugural IDEALab Fellowship, an International Center of Photography Infinity Award for New Media and a Jerome Foundation fellowship.

    He is a faculty member at the International Center of Photography and New York University and associate program director of the nonprofit Kings Against Violence Initiative, a hospital and school based non-profit violence prevention organization, based in Brooklyn, New York.

  • Sarah Matheson

    Sarah Matheson

    Australian by birth and a Chicagoan by residence, Sarah Matheson is a documentary photographer, photojournalist, visual storyteller and Digital Asset Strategist.

    Sarah has documented Presidents, Congressional and State elected officials, candidates, volunteers and political strategists hard at work. She has captured all sides of politics, across all parties and at all levels and just about every major rally or march you can think of.

    Volunteering during the 2016 Presidential campaign, Sarah was based out of the Hillary for America Illinois office in downtown Chicago. It was here she fell in love with documenting how people engaged in the US political process at a local level. She documenting 56 political events across 4 states in 42 days.

    She also designs & produces large & complex digital asset projects, from running the 50 strong Digital Media Team for the 2018 Women’s March Chicago to sourcing a digital library of 10,000 images across 156 topics for a corporate client.

    In her previous 25-year corporate career in Australia, Sarah worked as a Business Development Manager in internet and marketing companies.

    Married to Rob Lowe (not the actor), Sarah carries her cameras everywhere, talks about photography incessantly, much to the annoyance of Harry, her 12-year-old son. When not making photos, Sarah is doing what every other working parent is doing… juggling the demands of family life whilst trying to carve out time for spontaneous creativity.

    Sarah holds Illinois Secretary of State and Illinois House of Representatives Media Credentials, is an APA (American Photographic Association) National Member and a member of the Chicago Women in Photography community.

Moderator Bios

  • Andrew Fingerman

    Andrew Fingerman

    Andrew Fingerman is the Chief Executive Officer of PhotoShelter, the worldwide leader in visual asset management for professional photographers and organizations. Under Andrew’s leadership, Inc. Magazine named PhotoShelter one of the 5,000 fastest growing companies in the U.S. and Internet Week recognized PhotoShelter as having the “Happiest Employees in NYC Tech.”

    In 2015, Andrew led the launch of Libris by PhotoShelter, a powerful cloud-based digital asset management platform that empowers over 800 blue chip companies, professional sports teams, top universities, and travel brands to effortlessly organize and share their photos and videos. Since its inception, the Libris platform continues to experience 100% client growth year-over-year.

    Before becoming CEO, Fingerman oversaw marketing at PhotoShelter for five years, driving the growth of the company’s platform of business tools for independent photographers. He pioneered the company’s photographer education efforts, resulting in a thriving library of free downloadable photography business guides and other resources to help independent photographers and small agencies grow.

    Prior to PhotoShelter, Fingerman was a Senior Product Manager with OPEN, the small business team at American Express. He handled customer marketing for the Centurion, Platinum, Gold and Green charge cards.

    His early career included a variety of marketing and strategy roles in technology and political campaign consulting. Fingerman holds an MBA from Columbia University’s Graduate School of Business, and a BA from the University of Michigan. Fingerman frequently photographs his two kids and anything he cooks.


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