What Buyers Really Want from Photographers

Sep 232016

archive : 2016

What Buyers Really Want from Photographers

Photography has never been more important to helping brands and publications communicate with their audiences. So with a constant need for great photography, how do art directors and photo editors find and work with photographers?

Presenters: Dustin Drankoski Chris Ehrmann Randall Smith

Moderators: Clinton Cargill

Location: Brooklyn Bridge Park – Water Street

Presented by:

Photography has never been more important to helping brands and publications communicate with their audiences. So with a constant need for great photography, how do art directors and photo editors find and work with photographers? Are they always in search of new talent? How do they like to be pitched and what common mistakes do they see photographers make? What personality traits can make or break a working relationship? In this conversation, moderated by Clinton Cargill of Bloomberg Businessweek, we’ll get answers from photo editors and directors at Mashable and Procter & Gamble, plus a photo rep who helps photographers lock these jobs down.

Presenter Bios

Dustin Drankoski

Dustin Drankoski is the Photo Director at Mashable. His team had the honor of securing the first ever Magazine Editing Portfolio award for a digital-only publication in the 2015 POYi competition. He seeks to create unique narrative styles that help push visual storytelling into new spaces and communities. Previously, he was a photo editor at Vocativ and The Wall Street Journal.
Chris Ehrmann

Chris Ehrmann is the owner and managing agent at Goldteeth & Co, an artist agency that promotes the careers of a select group of photographers, directors and stylists from around the world. He has dedicated his career to nurturing curiosity, and preserving artistic craftsmanship in the ever-changing world of commercial image making. Prior to opening Goldteeth & Co, Ehrmann spent 10 years as a photo editor for magazines including Blender, XXL, and BlackBook.
Randall Smith

Randall Smith has been developing advertising for some of the world’s greatest brands for almost 30 years. In his current role at Procter & Gamble, he supports the Gillette and Secret brands, as well as P&G’s ‘Thank You, Mom’ Olympics campaign. He has been committed to the development of brand building communications, whether at agencies including the New York, Frankfurt and London offices of Saatchi & Saatchi — where he worked with companies like General Mills, J&J, and Samsung — or on the client side, including his 15 years at P&G. He has a huge passion for strong agency partnerships and the importance of craft to create business-building work. The proof? His work, including that for Old Spice, Pampers and the Olympics, has received more than 12 Effie awards, over 30 Cannes Lions and two Emmys.

Moderator Bios

Clinton Cargill

Clinton Cargill is Director of Photography for Bloomberg Businessweek and Bloomberg Pursuits. Since he joined Businessweek in 2014, the magazine’s photography has been recognized by American Photography, Pictures of the Year International, the Society of Publication Designers, Photo District News and the American Society of Magazine Editors. Before joining Businessweek, he was a photo editor at The New York Times Magazine, where he worked from 2004 to 2014. He has taught courses on editorial photography at the International Center of Photography and serves on the board of directors at the Center of Photography at Woodstock, and the Society of Publication Designers.

Organizations

PhotoShelter